Meet Craig Johanson: ViiVA Chief Marketing Officer

ViiVA in pre-launch.

ViiVa’s Executive Team includes many seasoned executives.  Here we’d like to introduce you to Craig Johanson, Chief Marketing Officer of VIIVA.

TAVALA, a network marketing company of almost 2 years was recently purchased by ViiVA.  The partnership will bring the best of both companies together with an official launch scheduled for 1-19-19.

If you are like us, you’ll want to know WHO will be on the executive team. Here meet Craig Johanson.

Craig is a Chief Marketing Officer that specializes in start-up strategy, making the average become outstanding and the message become magical.  (WOW!)

(From Linked-In Profile) Experienced Chief Marketing Officer with a demonstrated history of working in the marketing and sales industry. Strong marketing professional skilled in Branding, Coaching, Sales, Network Marketing, Entrepreneurship, and Marketing Strategy.

Chief Marketing Officer/ Company Name QIVANA LLC

 Employed:Oct 2008 – Apr 2018/ Employment Duration 9 yrs 7 mos/Location Provo, Utah Area

“In his own words”…..

As the Chief Marketing Officer, I was responsible for all aspects of developing the corporate and product brand, messaging, and position across all communities and social platforms. Developed and nurtured relationships with some of the most recognized Olympians in the world and with product strategists with products featured on The Doctors, Good Morning America, Prevention Magazine and numerous other media outlets. The marketing, sales and promotional strategies led to achieving $1.3 million in sales on the first day of business.

Qivana was the first direct-to-consumer channel for natural product breakthroughs that were created in the top universities and with world renown scientists. Our products were distributed through a network in the United States, Canada, Mexico, Taiwan, Singapore, Malaysia, Hong Kong, Vietnam, Japan, the Philippines and China. After achieving over $200 million in sales, Qivana was acquired in 2017 by a natural products conglomerate

VP Marketing/Company Name Xango/ Dates Employed: Oct 2003 – Oct 2008

Employment Duration 5 yrs 1 mo/Location Lehi, Utah

As the Vice President of Marketing, I oversaw all marketing functions and brand strategies during an explosive growth phase where sales went from $15 million per year to over $400 million per year. I was fully integrated into the sales functions and presented and trained at hundreds of meetings and collectively in front of tens of thousands of people.

Xango was the first company to commercialize the production of mangosteen juice. Xango concluded its first ten years of operation in November 2012 with sales operations in 43 countries, 27 office locations, 49 distribution centers, more than two million distributors, and about $2 billion in cumulative revenues.

Sr. Brand Manager/Company Name Morinda, Inc./Dates Employed” Jul 1999 – Feb 2003/ Employment Duration 3 yrs 8 mos/Location: Lehi, Utah

As the Senior Brand Manager of Nutritionals, I oversaw all the positioning, sales and marketing support and international product launches of all nutritional products, including the flagship product of Tahitian Noni which accounted for over 90% of annual sales.

Morinda, formerly known as Tahitian Noni International and Morinda Bioactives, a subsidiary of Morinda Holdings, Inc., is a multi-level marketing company that markets products made from the noni plant and achieved over $600 million in annual sales.

So what do you think????

Most people have heard of the companies that Craig has been with- even if you have never been IN network marketing, there is a good chance you consumed some of their products over the years.  Even if you are not familiar with the companies or products, it’s easy to see why the Executive Team is poised in growing ViiVA into a very successful network marketing company.

Not only is Craig Johanson talented and perfect for the job of CMO, he is a NICE guy with a friendly personality.  As of today when I’m writing this- we have only met by a ZOOM conference call, but we feel VERY excited and confident in everything we saw, heard, experienced…and important for us- how we FELT!  Those of us on the upcoming Tavala Paradise Cruise will get to spend quality time with Craig and others from ViiVA.

Our future with TAVALA : soon to be ViiVA, just got brighter.  Come join us!  In the next several months you can join our team for free and position yourself for fast growth when ViiVA launches.

Ask yourself these questions.

Did you join this industry to make a difference in people’s lives?  to be an influencer?  teach? inspire? network? make friends? build a new future for yourself and family? travel? earn more income? earn the BIG checks?  set up legacy income for your future and families future?  for retirement?  Whatever your reason, we believe it can all be accomplished by partnering with ViiVA.

The management team is incredibly strong and experienced both IN the field and IN management!

We look forward to growing ViiVA and hopefully you will too.  For those wondering about products, we’ll still enjoy our favorite TAVALA products…with some new additions.

Stay tuned.  To make sure you don’t miss any of our BLOGS, videos, interviews, trainings, updates etc. follow us at

Dave and Joy/Global Leaders and Trainers




Mid Life Wake Up… Are you listening to the Universe’s whispers?

”I think midlife is when the universe gently places her hands upon your shoulders, pulls you close, and whispers in your ear:
I’m not screwing around. It’s time. All of this pretending and performing – these coping mechanisms that you’ve developed to protect yourself from feeling inadequate and getting hurt – has to go.

Your armor is preventing you from growing into your gifts. I understand that you needed these protections when you were small. I understand that you believed your armor could help you secure all of the things you needed to feel worthy of love and belonging, but you’re still searching and you’re more lost than ever.

Time is growing short. There are unexplored adventures ahead of you. You can’t live the rest of your life worried about what other people think. You were born worthy of love and belonging. Courage and daring are coursing through you. You were made to live and love with your whole heart. It’s time to show up and be seen.”     Author: Brené Brown

I think for me, one of my greatest fears is I will die without ever becoming the IDEAL ‘me’ that I set out to be when I was born.

Perhaps this is why I take “healthy” chances in life.  I move around, don’t stay stagnant in any one place.  It is also why at mid-life I began to embrace myself….the real me, with a different kind of appreciation.  Wow, if only I had started that form of self love and appreciation earlier on in life.

It’s never too late to embrace the life we are living.  What do YOU do to keep things fresh and moving in the direction of your life dreams?



Since I am a woman I gear this from a female perspective but I imagine it is similar for men as well.



Cheers to all of us who are ready to listen to the Universe!

Joy Edgerton


Looking for a way to connect with other like minded people?  Enjoy helping/ training/inspiring others?  Enjoy earning income as you live life and listen to the whispers of the Universe?  If so, let’s chat.