What is your Why? And why does it matter ?

What is your Why?

For 20 years I’ve spent the week between Christmas and New Years on an inward journey to identify what we accomplished and set the sail for the new year. As part of the Leadership program I am in, I have been struggling to determine my “Why”. I’ve always been effective at setting the actions, but never the Why. It’s always felt a bit distant and ephemeral.

In researching and mapping out our 2013, we came across a video and a movement started by Simon Sinek. He has a way of effectively communicating how leaders and organizations inspire action and change by identifying the real reasons they are in business and communicating that belief to others. The most effective insights to identifying and creating a “Why” I’ve come across. This video is part of TED network and has over 8 million views.

Simon Shows you how to determine Your Why

These ideas have the ability to shift your vision of your life and future just for knowing your why!

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek

Additional videos of Simon Sinek can be found at his site at www.startwithwhy.com


Love to hear your thoughts on this.

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Dave & Joy

WorkWithDaveAndJoy@gmail.com

“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” Simon Sinek

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Your why

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